METHOD CHOSEN TO ANSWER QUESTION: DIGITAL ESSAY
Question: How do the elements of your production work together to create a sense of ‘branding’?
Answer:
Branding is perhaps one of the most important parts of any media text or production to do well. As much as we do believe that cinema, television and music productions are a piece of art, they also have been commercialised and been a big source of business.
Branding helps in making the most sales for a producer/organization/business, and those sales might even help some producers to convey a message through their art/product/service, since people would take them more seriously because of the branding. My production does intend on spreading a message that I covered in the first question of my creative critical reflection. I would definitely need branding for the music album that I am trying to promote through this music video.
The way I would do it is through merchandise. The way merchandise creates a brand is through influence. I am planning to include a piece of merchandise of the band with the album package. This would guarantee that our merchandise will be used/worn by the audiences since it comes for free with the album. If we take the example of a tee-shirt, it would be the perfect way to spread the album since people might wear the merch t-shirt at public places, which would be noticed by other people and they might develop interest in it. Slowly and gradually, the album has a possibility of trending the charts and through the merchandise and the album, the message about drug abuse that we are trying to convey, would be conveyed smoothly.
The way different elements come together to create a sense of branding is by complementing each other. I have made a logo for the band and given it a name, which creates an identity and the way it would be recognized amongst other bands, which is then printed on a t-shirt along with the title of the album, and it is now available on the website for the audience to purchase. There are a couple more varieties of t-shirts available, which have some frames from the music video of “SOBER” printed on them, along with some lyrics from the song. In conclusion, I am using a logo, a brand name, the music video itself and the original song to combine and create a branding for the band.
sober 